FRIENDS

Sometimes it’s hard to come right out and say this, but here it goes… Vice is the coolest brand in the world. Whew. It actually felt pretty good to get that into the open….VICE is one of the fastest growing young media companies in the world. The VICE brand divisions include: Vice magazine, Viceland.com, VBS.TV (online TV), Voice Events, Vice Films, Vice DVD, Virtue (Vice’s advertising agency) and Vice Music. With a print circulation of over a million copies worldwide, offices from Amsterdam to NYC, Tokyo and Sydney, an online reach of over 3 million a month, our own bands like The Black Lips, several parties every week, creatives centred in our own advertising company called Virtue, the market leader in online video VBS.TV which we run together with Spike Jonze, it isn’t hard to emphasize what our goal is in the next few years: to become the world’s most influential youth brand. And in ten years we’re the mainstream…..”